a regional network of academic institutions

Tourism, Human, Nature

The project’s superior aim is to position Region South Denmark-Schleswig-K.E.R.N as modern regions of holidays and through tourism to promote a large public understanding for the meaning of the human being and its relations to the surrounding nature. The project shall contribute to promote the inter region South Denmark-Schleswig-K.E.R.N as an experience region as well as a region with high nature awareness. The superior aim of the project will be realized through a close cooperation of six scientific experience centers and three universities on development of new experience products within the theme “human nature”. Furthermore, the cooperation will include common sales promotion as well as scientific based experience collection, share of knowledge and evaluation. The two main players in regional tourism, Syddansk Turisme and Tourismus Agentur Schleswig-Holstein (TASH), and several other tourism parts are included in the project as well. This ensures the implementation of the project results in both Schleswig-Holstein and Region South Denmark.

The standards of success in short term are 1) Establishment of a transnational network between the project’s parts, 2) An increasing number of tourists in the Inter Region South Denmark–Schleswig-KERN and 3) Establishment of a permanent network of experience centers, tourism organizations and research institutions. The standards of long term success of the project are, one, a change of consciousness by the individual citizen about the human’s relations to the surrounding nature, and two, a new thinking of meaningful experiences with personnel content, to be reached via experience and knowledge gathering.